Unlocking Authentic Demand: Insights from ‘The Heart of Innovation

In this episode of the Women in Medtech Podcast, hosted by Colleen Patterson alongside Barbara Strain and Abby Norfleet, we delve into the book “The Heart of Innovation: A Field Guide for Navigating Authentic Demand.” The discussion centers on medtech innovation and the concept of authentic demand, exemplified by products that naturally integrate into daily life. Despite the absence of co-host Stephanie, the team explores the challenges and nuances of identifying true market needs versus superficial wants. The episode underscores the importance of understanding customers’ genuine requirements and transforming innovative ideas into indispensable solutions.

The Power of Landscape Assessments in MedTech with Rob Ferguson | Ep 70

Join the Med-TeXperts and guest Rob Ferguson from Excelerant Consulting as they dive into the crucial process of landscape assessments. Discover why this often-overlooked step is essential for med tech, pharma, and biotech companies, and learn practical tips to navigate market complexities and drive business success.

From Patient to Entrepreneur: Emily Levy’s Journey with Mighty Well

Join Colleen Patterson as she hosts an inspiring episode of the Women in Medtech podcast with special guest Emily Levy, co-founder of Mighty Well. Emily shares her journey from patient to entrepreneur, discussing the creation of innovative medical products and the power of patient-centered design. This episode dives into the importance of community, the challenges of raising capital, and the unique insights patients can offer to medtech innovation.

Bringing Dignity to Patients | Medtech Business Academy Podcast 68

Building Your Own Path with Tiffany Wilson | Women in Medtech Podcast 67

Tune in to this episode of the Women in Med Tech Podcast, where host Colleen Patterson talks with Tiffany Wilson, CEO of the University City Science Center. Tiffany shares her career trajectory in med tech, emphasizing leadership and innovation.Key Points:* Tiffany discusses her journey from analyst to CEO, highlighting key career shifts.* Insights into challenges for women in med tech and support for female innovators.* The significance of academic collaborations and patient-centered innovations.This episode offers valuable perspectives for anyone interested in med tech’s evolving landscape, emphasizing women’s roles in shaping the future of healthcare technology.