Leads Open, Leads Closed
In our latest episode of the Medtech Business Academy Podcast, co-hosts Mike Sperduti, Barbara Strain, and I shared our insights on refining sales strategies in… Continue reading "Leads Open, Leads Closed"
Mastering Lead Generation in MedTech
In Episode 75 of the Medtech Business Academy Podcast, co-hosts Scott Alexander, Barbara Strain, and Mike Sperduti focus on the crucial topic of lead generation.… Continue reading "Mastering Lead Generation in MedTech"
Embracing Failure: Key Lessons from Women in Medtech
In this latest episode of the Women in Medtech Podcast, hosted by Stephanie Pitts alongside Colleen Patterson and Barbara Strain, the focus was on the… Continue reading "Embracing Failure: Key Lessons from Women in Medtech"
The Power of Key Opinion Leaders in Healthcare Marketing
In the ever-evolving world of medtech, leveraging the influence of Key Opinion Leaders (KOLs) can significantly enhance product adoption and market penetration. In the latest… Continue reading "The Power of Key Opinion Leaders in Healthcare Marketing"
Elevating Your MedTech Success Through Strategic Value Analysis
As a medtech professional, you know that integrating new products into existing systems seamlessly is key to success. It’s not just about having a good… Continue reading "Elevating Your MedTech Success Through Strategic Value Analysis"
Authentic Demand and Value Analysis in Healthcare Supply Chains
In the medtech world, understanding and using authentic demand is crucial. This means creating products that fit easily into people’s lives, making them indispensable. It’s… Continue reading "Authentic Demand and Value Analysis in Healthcare Supply Chains"
Hidden Key to Med Tech Success: Understanding Landscape Assessments
In the fast-paced world of medical technology, staying ahead of the curve is paramount. Whether you’re a startup innovator or a seasoned industry leader, understanding… Continue reading "Hidden Key to Med Tech Success: Understanding Landscape Assessments"
5 Ways You Can Leverage AI In Your Medtech Marketing Program Today
As a medical device marketing professional, the advent of AI in healthcare education presents an unparalleled opportunity to redefine how your products are introduced and… Continue reading "5 Ways You Can Leverage AI In Your Medtech Marketing Program Today"
A Trailblazer’s Guide to Success in Medtech
As a female professional in the rapidly evolving field of medical technology, the journey of Tiffany Wilson, CEO of the University City Science Center, offers… Continue reading "A Trailblazer’s Guide to Success in Medtech"