Podcasts - The Clinician eXchange

The Medtech Business Academy Podcasts

Medtech’s Best Podcasts

Welcome to the Podcast Hub of The Clinician eXchange, home to three distinct series designed for medtech professionals, healthcare providers, and entrepreneurs shaping the future of care. Whether you’re tuning in to The Medtech Business Academy for strategic insights, Women in Medtech for candid conversations with trailblazers, or the Value Analysis Expert Series for deep dives into decision-making dynamics, you’ll find real-world perspectives from the people driving innovation and impact across healthcare.

Latest Episodes

From Say to Do: Real Voice of Customer for Medtech | Ep 102
October 23, 2025
The team unpacks a practical playbook for voice of customer in medtech. Learn how to recruit across the real buying committee, ask intent questions that forecast adoption, and focus on operational ease so your product clears the bandwidth barrier inside hospitals. Walk away with first steps to build buyer personas, create an internal champion, and keep a non-sales conversation running in the market.Key takeaways:* Do not generalize one cohort’s feedback across the committee* Test intent with do oriented questions instead of nice to hear statements* Operational simplicity is a decision driver when staffing is thin* Build a champion and arm them to speak for finance and operations* Keep VOC continuous to prevent point in time blind spots* Use associations and local chapters to reach hard to access roles
Surfaces to Safety: Linda Lybert on Collaboration and Patient Protection | Ep 101
October 16, 2025
In this episode of the Women in Medtech series, host Colleen Patterson is joined by Linda Lybert, founder and executive director of the Healthcare Surfaces Institute, for an eye-opening conversation about the unseen role that materials and cleaning practices play in patient safety.Linda shares how a simple sales visit led to a decade-long mission to improve the way hospitals think about surface disinfection and design. From launching global task forces to breaking down silos between infection prevention, facilities, and manufacturers, she explains how collaboration and persistence are essential to driving change in healthcare environments.Listeners will gain practical insight into how surface selection, training, and communication across departments can reduce healthcare-associated infections (HAIs), extend product life, and protect brand reputation.Key Topics:* Why surfaces matter for infection prevention and patient outcomes* The hidden costs of material damage and improper disinfection* How collaboration between clinicians and manufacturers creates safer environments* Strategies for overcoming “no” and building momentum for change* The global effort to standardize cleaning, testing, and education
Making UDIs Work in Value Analysis: Clean Data, Better Decisions | VAES Ep 6
October 3, 2025
In this episode of the Value Analysis Expert Series, Jenell Robinson, Terri Nelson, and Barbara Strain discuss how Unique Device Identifiers (UDIs) are transforming value analysis. From recall management to data-driven product evaluations, UDIs provide a common language that helps hospitals and suppliers align on outcomes, cost, and operational impact.Learn how UDIs:* Improve traceability and safety during recalls* Enable more accurate product comparisons and evaluations* Connect clinical, financial, and operational data for better decisions* Support retrospective reviews and continuous improvementWhether you are a medtech supplier preparing for product evaluations or a healthcare leader working to streamline decisions, this episode shows why UDIs are more than codes — they are a foundation for credible, patient-centered decision making.???? Subscribe to stay updated on future Value Analysis Expert Series episodes.
Medtech Business Academy 100: From the Great Isolation to What Comes Next | Ep 100
September 11, 2025
Our 100th episode is a look back and a look ahead. Skender Daerti is joined by Barbara Strain, Colleen Patterson, Scott Alexander, and Mike Spurduti to reflect on how the show began during the Great Isolation and what four years of industry change have taught us.In this episode you will hear:* How inside sales, digital marketing, and virtual education reshaped commercial models in medtech* Why listening to the real world through voice of customer, human factors, and market research beats build it and they will come* Provider side realities from supply shortages to today’s financial pressures and operational efficiency needs* The rise of Women in Medtech and why representation changes how decisions get made* What is next for the industry, including data and AI in outcomes and sales, private equity’s growing influence, rural health challenges, and the impact of policy and tariffsTakeaways: change is constant, execution matters, and the companies that adapt with clear value and real customer insight will win the next four years.Featuring Skender Daerti Barbara Strain Colleen Patterson Scott Alexander Mike SpurdutiIf this conversation helps you see the forest and not just the tree, subscribe for the next 100.
AI That Actually Helps in Medtech Sales, IP and Decision Making | Ep 99
September 5, 2025
Host Scott Alexander sits down with Barbara Strain and Mike Sperduti to cut through the AI noise and focus on where it truly delivers value in the medical device world. Rather than debating models, the panel shares real use cases that speed decisions, strengthen commercial execution, and reduce costs.What you’ll learn:How AI shifts us from data rich and information poor to faster, better decisions for providers and suppliersPractical sales applications like customer prep, role play, and building sharper decks without sounding genericUsing AI for innovation and IP work alongside expert legal reviewWhy prompt “chunking” beats all-in-one asks, and how to validate sources before actingProvider-side examples including RFP review in minutes and cleaning surgical preference cardsWhen not to use AI for content creation, and how to keep originality and copyright controlThe real advantage in the AI era: curiosity, judgment, and assembling the pieces into something new

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Medtech’s Best Podcasts

Latest Episodes

From Say to Do: Real Voice of Customer for Medtech | Ep 102

Surfaces to Safety: Linda Lybert on Collaboration and Patient Protection | Ep 101

Making UDIs Work in Value Analysis: Clean Data, Better Decisions | VAES Ep 6

Medtech Business Academy 100: From the Great Isolation to What Comes Next | Ep 100

AI That Actually Helps in Medtech Sales, IP and Decision Making | Ep 99