Latest Episodes

• Lead Generation | 75

  July 18, 2024

  Join Scott Alexander, Barbara Strain, and Mike Sperduti in Episode 75 as they uncover top lead generation strategies for medtech success!

• Embracing Failure | Ep 74

  July 11, 2024

  In this insightful episode of the Medtech Business Academy’s Women in Medtech series, host Stephanie Pitts and co-hosts Colleen Patterson and Barbara Strain dive deep into the themes of innovation and failure in the medical technology field. Drawing inspiration from the book “The Heart of Innovation,” they explore the essential balance between embracing failure as a stepping stone and driving genuine innovation to meet authentic demands. The discussion candidly addresses the particular challenges women face in the industry, highlighting the importance of diverse perspectives and the courage to face setbacks head-on. This episode is a must-listen for anyone interested in the intricate dance of success and failure in the pursuit of groundbreaking medical technology advancements.

• Unlocking Value Analysis in Medtech with Barbara Strain

  June 19, 2024

  In this episode of the Medtech Business Academy, hosts Mike Sperduti and Thomas Hickey dive into the world of value analysis with industry expert Barbara Strain. Often hailed as the “godmother” of value analysis, Barbara shares her extensive knowledge on this critical aspect of the medtech industry. The discussion covers the evolution of value analysis, its importance in today’s market, and the distinction between value and price. Listeners will gain insights into how value analysis impacts product implementation, the role of persona-driven value statements, and the significance of thorough market understanding. This episode is packed with practical advice for medtech professionals aiming to enhance their market strategies and better serve their clients.

• Unlocking Authentic Demand: Insights from ‘The Heart of Innovation

  June 12, 2024

  In this episode of the Women in Medtech Podcast, hosted by Colleen Patterson alongside Barbara Strain and Abby Norfleet, we delve into the book “The Heart of Innovation: A Field Guide for Navigating Authentic Demand.” The discussion centers on medtech innovation and the concept of authentic demand, exemplified by products that naturally integrate into daily life. Despite the absence of co-host Stephanie, the team explores the challenges and nuances of identifying true market needs versus superficial wants. The episode underscores the importance of understanding customers’ genuine requirements and transforming innovative ideas into indispensable solutions.

• The Power of Landscape Assessments in MedTech with Rob Ferguson | Ep 70

  June 6, 2024

  Join the Med-TeXperts and guest Rob Ferguson from Excelerant Consulting as they dive into the crucial process of landscape assessments. Discover why this often-overlooked step is essential for med tech, pharma, and biotech companies, and learn practical tips to navigate market complexities and drive business success.