2024 Trends & Takeaways in Medtech | Ep 83

Skender Daerti, Barbara Strain, and Scott Alexander share 2024 trends, insights, and key takeaways to shape 2025 strategies. Learn how medtech leaders are adapting to industry shifts and creating value for clients.Key Highlights:* Rising importance of educational marketing and direct-to-consumer strategies.* Shift towards fractional staffing and flexible resource management in medtech.* Building stronger provider-supplier partnerships to navigate workforce challenges.

82 | The Money Flow

Medtech’s 2024 Sprint | Ep 81

 Skender and Barbara explore the reasons behind the fast-paced fall in medtech, focusing on staffing shortages, value, and the in-source vs. outsource debate.

Sales & Marketing Sync | Ep. 80

In episode 80 of the Medtech Business Academy, Mike Sperduti, Scott Alexander, and Thomas Hickey discuss the evolving relationship between sales and marketing in medtech. They explore lead quality, digital campaigns, and the role of thought leadership in driving sales.

Reimagining Infant Spinal Taps | 79

In this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, and Tom Hickey discuss innovation in infant care with Bob Cooper, CEO of Smoltap. Cooper shares how his company’s groundbreaking device enhances the success of infant spinal taps by providing a safer, more efficient experience, benefiting patients, parents, and clinicians alike.