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From Transactional to Trust-Based: Addressing the Shift in Customer Expectations

Trust has always been a deciding factor in our industry, where human health is the outcome. As in-person interactions have diminished, the needle has shifted again. The lines between human and online interactions are merging, creating a need for reliable digital interactions at every touch point.

The Future of Hybrid

Facing an increasingly digital world, is this the year medtech finally catches on and says goodbye to the traditional sales model? Conventional thinking tells us that revenue depends on relationships. Plenty of data exists to support this; relationships build loyalty and loyalty increases retention; increasing customer retention rates by 5% increases profits by 25% toContinue reading “The Future of Hybrid”