In this episode of the Medtech Business Academy Podcast, we talked about what it really means to listen to the market. Voice of Customer is… Continue reading “From Say to Do: Real Voice of Customer for Medtech”
Tag Archives: MedTech
When the Bedside Becomes Battlefield: The Rebalancing of Healthcare’s C.F.O. Yield
Healthcare used to be driven by one north star: clinical excellence. If an intervention improved outcomes, it would find its way into practice. But over… Continue reading “When the Bedside Becomes Battlefield: The Rebalancing of Healthcare’s C.F.O. Yield”
Making UDIs Work For You: Lessons From VAES Episode 6
In Episode 6 of the Value Analysis Expert Series, Jenell Robinson, Terri Nelson, and Barbara Strain focused on UDIs, or unique device identifiers. At first… Continue reading “Making UDIs Work For You: Lessons From VAES Episode 6”
Why We Refreshed Our Mission: What It Means for Medtech Partners and Clinicians
At The Clinician eXchange (TCX), we have always believed that clarity of purpose drives better outcomes. That is why, as we mark our tenth year,… Continue reading “Why We Refreshed Our Mission: What It Means for Medtech Partners and Clinicians”
Why Leading Medtech Teams Treat TCX as Essential, Not Optional
When resources are tight and timelines are real, major medtech organizations do not need another vendor. They need an extension of their team that can… Continue reading “Why Leading Medtech Teams Treat TCX as Essential, Not Optional”
Acting with Precision in Value Analysis
Value Analysis is about both scope and focus. Once you understand the big picture, the next challenge is to prove exactly where your product makes… Continue reading “Acting with Precision in Value Analysis”
Building Relationships That Last in Value Analysis
Value Analysis isn’t only about clinical evidence and financial metrics. It’s also about trust, communication, and the relationships that drive decisions forward. In our recent… Continue reading “Building Relationships That Last in Value Analysis”
Innovation at the Point of Impact: A Conversation with Tiffany Wilson
On this episode of the Women in Medtech series of the Medtech Business Academy podcast, I had the privilege of welcoming back Tiffany Wilson, President… Continue reading “Innovation at the Point of Impact: A Conversation with Tiffany Wilson”
Seeing the Whole Forest in Value Analysis
When it comes to Value Analysis, too many medtech teams get lost in the trees. They highlight individual product features, a single clinical outcome, or… Continue reading “Seeing the Whole Forest in Value Analysis”
Training Is Marketing and eLearning Is How Your Product Wins
In medtech, a strong clinical education strategy can make or break a product launch. Clinicians are busy, hospital resources are limited, and traditional in-service models… Continue reading “Training Is Marketing and eLearning Is How Your Product Wins”