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This workshop helps medical device marketing teams assess and improve messaging to align with hospital value analysis priorities. Identify gaps, strengthen value propositions, and gain a practical framework to better position your product for clinical, financial, and operational decision-makers.
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The New Rules of Value Analysis | VAES Ep 8
Healthcare value is changing fast in 2026. Cost pressure, CMS policy shifts, and the move toward value-based care are forcing…
Medtech’s New Battleground | Ep 105
In this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, and Scott Alexander discuss the forces shaping the…
2026 Kickoff | Ep 104
2026 Kickoff sets the stage for what’s ahead in medtech. In this episode of the MedTech Business Academy, Skender Daerti…
Advisory Boards That Actually Move the Needle | Ep 103
How do you build advisory boards that actually change your commercialization trajectory instead of checking a box? The panel breaks…
Indirect Spend, Direct Value | VAES Ep 7
In Episode 7 of the Value Analysis Expert Series, Skender Daerti sits down with Barbara Strain, Terri Nelson, and Jenell…
From Say to Do: Real Voice of Customer for Medtech | Ep 102
The team unpacks a practical playbook for voice of customer in medtech. Learn how to recruit across the real buying…