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This workshop helps medical device marketing teams assess and improve messaging to align with hospital value analysis priorities. Identify gaps, strengthen value propositions, and gain a practical framework to better position your product for clinical, financial, and operational decision-makers.
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Advisory Boards That Actually Move the Needle | Ep 103
How do you build advisory boards that actually change your commercialization trajectory instead of checking a box? The panel breaks…
Indirect Spend, Direct Value | VAES Ep 7
In Episode 7 of the Value Analysis Expert Series, Skender Daerti sits down with Barbara Strain, Terri Nelson, and Jenell…
From Say to Do: Real Voice of Customer for Medtech | Ep 102
The team unpacks a practical playbook for voice of customer in medtech. Learn how to recruit across the real buying…
Surfaces to Safety: Linda Lybert on Collaboration and Patient Protection | Ep 101
In this episode of the Women in Medtech series, host Colleen Patterson is joined by Linda Lybert, founder and executive…
Making UDIs Work in Value Analysis: Clean Data, Better Decisions | VAES Ep 6
In this episode of the Value Analysis Expert Series, Jenell Robinson, Terri Nelson, and Barbara Strain discuss how Unique Device…
Medtech Business Academy 100: From the Great Isolation to What Comes Next | Ep 100
Our 100th episode is a look back and a look ahead. Skender Daerti is joined by Barbara Strain, Colleen Patterson,…