Healthcare's Only Clinical Concierge Organization Delivering Tailored Clinical eXperiences Since 2015
Learn more ›The Clinician eXchange
A Clinical Concierge Organization
A Clinical Concierge Organization (CCO) is a niche healthcare advisory service connecting health tech companies toa network of multidisciplinary clinicians (physicians, nurses, techs) for the purpose of creating tailored clinical eXperiences.
At The Clinician eXchange, our network of more than 18,000 clinicians are at the heart of everything we do.
Supporting healthtech from upstream to downstream in the product life cycle
Healthtech Lifecycle
- Ideation
- Development
- Regulatory
- Pre-Market
- Commercialzation
- Expansion
- Maintenance
Clinical Market Insights & Voice of Customer
Sell the Problem for Which
You Have the Solution
Your product will change the world, but does the world need it? The first step to determining market need is talking to the market.
Startups fail
due to inadequate market research (CB Insights).
Take a dynamic approach to Clinical Market Insights—begin with focused small group SME roundtables to sharpen questions, gather key data through surveys, follow up with intimate SME roundtables to drive informed decisions, and verify your success with usability studies.
Your CMI Journey
Ask any group of healthcare providers what they need and you will get responses full of wants, but 42% of startups fail due to a lack of market need (CB Insights). Only through focused inquiry and careful question engineering can you divine between what they want and what they truly need.
Understand Need vs. Want
Needs Assessment:
VOC Surveys
Listen to your customer. Gather statistically meaningful quantitative data and uncover trends by polling a large group of clinical Subject Matter Experts (SMEs).
Concept Feedback:
Roundtables and Interviews
Talk with your customer. Hone your understanding of your market by looking through the eyes of your customer. Intimate SME conversations produce qualitative insights.
Product Feedback:
Usability and Human Factor Studies
Watch your customer. Observe SMEs using your product to make informed marketing and engineering decisions.
Innovators tend to go out and ask doctors what they need rather than observe what they need. When you talk to physicians, as well as others involved in the delivery of care, you've got to learn the difference between what they say, what they want, what they'll pay for, and what they actually do.
Dr. Thomas Fogarty, MD
Inventor of the Embolectomy Balloon Catheter
Key Opinion Leader (KOL) Management
Shape Patient
Care of Tomorrow
TCX optimizes KOL relationships by setting clear expectations and providing creative support to meet them.
Educational and
Thought Leadership
KOLs play a critical role in educating healthcare professionals about new medical practices and technologies through webinars, studies, and hands-on training programs, providing authoritative insights and building trust.
Marketing and Advocacy
KOLs amplify the reach of your medical device messaging through social media campaigns, video testimonials, and expert interviews. KOL contributions to marketing materials, such as posters and influencer campaigns, help position the device as a leading innovation within the medical community.
Importance of
Key Opinion Leaders
Without strategic KOL management, companies risk ineffective collaboration with influential thought leaders, leading to missed opportunities for product advocacy.
Effective KOL management accelerates healthcare product market penetration by up to 2 years (McKinsey).
Clinicians that are exposed to KOLs are 2.7x more likely to adopt a product (ZS).
84% of healthcare professionals trust recommendations from peers (Deloitte).
Creative
Solutions Lab
Healthcare Imagination eXperts
Clinical Field Support Services
On-Demand Scaling
When it Matters Most
On-site, On-time, All Set
All screening, training, credentialing, and travel arrangements are handled by TCX. Just click submit on your personalized request form and your Clinical Brand Ambassadors (CBAs) will be there.
Own Every Implementation
The TCX network of more than 18,000 on-demand Clinical Brand Ambassadors (CBAs) offers the exact expertise needed to convert new customers into legacy customers by turning every implementation into a positive brand experience.
Deliver The Human eXperience
Medtech organizations are traditionally focused on science and engineering, but 84% of clinicians rely on peer recommendations when making purchase decisions. TCX helps link these two pillars with the essential element that's often overlooked: Human eXperience.
