In this episode of the Medtech Business Academy Podcast, we talked about what it really means to listen to the market. Voice of Customer is… Continue reading “From Say to Do: Real Voice of Customer for Medtech”
Author Archives: Skender Daerti
When the Bedside Becomes Battlefield: The Rebalancing of Healthcare’s C.F.O. Yield
Healthcare used to be driven by one north star: clinical excellence. If an intervention improved outcomes, it would find its way into practice. But over… Continue reading “When the Bedside Becomes Battlefield: The Rebalancing of Healthcare’s C.F.O. Yield”
Making UDIs Work For You: Lessons From VAES Episode 6
In Episode 6 of the Value Analysis Expert Series, Jenell Robinson, Terri Nelson, and Barbara Strain focused on UDIs, or unique device identifiers. At first… Continue reading “Making UDIs Work For You: Lessons From VAES Episode 6”
A Letter From Skender Daerti, CEO
Dear TCX partners, clients, and colleagues, Children often measure life in hours and days, while adults think in years and decades. When you begin counting… Continue reading “A Letter From Skender Daerti, CEO”
Smart Medtech Companies Are Getting Ready Now
What Q3 signals are telling us and how to act before it’s too late After months of hesitation across the healthcare ecosystem, the second half… Continue reading “Smart Medtech Companies Are Getting Ready Now”
Doing the Right Thing in Medtech: A Reflection on Episode 92
I didn’t sit in on this episode with Chait Razdan, but once I listened, I knew it was one worth spotlighting. Chait is the kind… Continue reading “Doing the Right Thing in Medtech: A Reflection on Episode 92”
Value Analysis in Healthcare: Smarter Supplier Partnerships
In Episode 3 of the Value Analysis Expert Series, titled From Friction to Partnership: Rethinking Supplier Deals in Healthcare, I had the privilege of sitting… Continue reading “Value Analysis in Healthcare: Smarter Supplier Partnerships”
Leads Open, Leads Closed
Explore effective medtech sales strategies with insights from industry experts Skender Daerti, Mike Sperduti and Barbara Strain from our latest podcast.
Mastering Lead Generation in MedTech
Key lessons on lead generation from medtech industry experts. Discover actionable insights to boost revenue goals and stay ahead in the market.
The Power of Key Opinion Leaders in Healthcare Marketing
Harness the expertise of Key Opinion Leaders (KOLs). Understand the crucial role they play in authentic demand generation and market penetration in medtech