Why medtech’s best creative work begins long before design Most medtech creative assets fail long before a designer ever opens a file. They fail because… Continue reading “The Creative Edge Only Clinicians Can Give You”
Author Archives: Skender Daerti
Clinician Champions: The Central Hub of Value and Change in Medtech
When an article opens by stating that the success of new tools depends on whether frontline clinicians believe in them, it deserves attention. The recent… Continue reading “Clinician Champions: The Central Hub of Value and Change in Medtech”
Building Advisory Boards That Actually Move the Needle
Advisory boards are often treated as a formality in medtech. Many companies create them because they believe they are supposed to, then fill the room… Continue reading “Building Advisory Boards That Actually Move the Needle”
Indirect Spend, Direct Impact: Why Medtech Should Care
In this episode of the Value Analysis Expert Series, I had the chance to sit down with Barbara Strain, Terri Nelson, and Jenell Robinson to… Continue reading “Indirect Spend, Direct Impact: Why Medtech Should Care”
From Say to Do: Real Voice of Customer for Medtech
In this episode of the Medtech Business Academy Podcast, we talked about what it really means to listen to the market. Voice of Customer is… Continue reading “From Say to Do: Real Voice of Customer for Medtech”
When the Bedside Becomes Battlefield: The Rebalancing of Healthcare’s C.F.O. Yield
Healthcare used to be driven by one north star: clinical excellence. If an intervention improved outcomes, it would find its way into practice. But over… Continue reading “When the Bedside Becomes Battlefield: The Rebalancing of Healthcare’s C.F.O. Yield”
Making UDIs Work For You: Lessons From VAES Episode 6
In Episode 6 of the Value Analysis Expert Series, Jenell Robinson, Terri Nelson, and Barbara Strain focused on UDIs, or unique device identifiers. At first… Continue reading “Making UDIs Work For You: Lessons From VAES Episode 6”
A Letter From Skender Daerti, CEO
Dear TCX partners, clients, and colleagues, Children often measure life in hours and days, while adults think in years and decades. When you begin counting… Continue reading “A Letter From Skender Daerti, CEO”
Smart Medtech Companies Are Getting Ready Now
What Q3 signals are telling us and how to act before it’s too late After months of hesitation across the healthcare ecosystem, the second half… Continue reading “Smart Medtech Companies Are Getting Ready Now”
Doing the Right Thing in Medtech: A Reflection on Episode 92
I didn’t sit in on this episode with Chait Razdan, but once I listened, I knew it was one worth spotlighting. Chait is the kind… Continue reading “Doing the Right Thing in Medtech: A Reflection on Episode 92”