In this episode of the Med Tech Business Academy, we delve into the pivotal role of Key Opinion Leaders (KOLs) in driving authentic demand within the medtech industry. Skender Daerti, Barbara Strain, and Scott Alexander discuss how influencer marketing has evolved in healthcare, highlighting the importance of managing expectations and effectively utilizing KOLs. Discover strategiesContinue reading “KOL Management: The Unsung Heroes of Authentic Demand”
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Ep. 56 – An International Play with Chris Schnee of Orion Innovations
Trying to get your #medtech product into @ClevelandClinic? Don’t miss this episode as Chris Schnee of Orion Innovations unlocks the secret formula. Tune in and subscribe!